Tag Archives: JWT

Why brand-planning is not as good as planning

Stephen King at JWT and Stanley Pollitt at BMP came up with the
idea of Planning at roughly the same time.

 

I’d only just started at BMP, and I was a junior. Stanley explained his idea to me roughly as follows. There are two polar opposites in advertising: Account Handling
and Creatives. They both have different criteria.

Read more on Why brand-planning is not as good as planning…

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Brand Innovation Manager Brand Recruitment salary negotiable plus benefits , Northampton