PURPOSE BEYOND PROFIT

 

A J Lovewins was living on the streets of Seattle for five years.

He managed to get off the streets by helping run a soup kitchen.

For people, like himself, who just needed a break.

Read more on PURPOSE BEYOND PROFIT…

A BRAND TO BANK ON

 

In 1904, Amadeo Gianni spotted a gap in the market.

Many poor Sicilians seeking a new life had emigrated to America.

Some stayed in New York, but the poorer ones, the hard-working fishermen, wanted to escape the crime.

Read more on A BRAND TO BANK ON…

A ROSE, BY ANY OTHER NAME

 

Have you ever wondered why Bank Holidays are called that?

After all, it isn’t only the banks that get a holiday.

So is it because the holidays started with the banks?

Read more on A ROSE, BY ANY OTHER NAME…

THROWING MONEY AWAY

 

European farmers throw away three hundred million tons of fruit and vegetables a year.

There’s nothing wrong with them but they’re mis-shapen.

So the supermarkets won’t take them.

The supermarkets will only take perfect fruit and vegetables.

Read more on THROWING MONEY AWAY…

ACADEMIC ADVERTISING

 

Advertising is now taught as an academic subject.

It’s a sub-set of marketing.

So you can get a degree in marketing and one of your modules will be advertising.

You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.

Read more on ACADEMIC ADVERTISING…

MANSPLAINING

 

In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.

She was explaining a book she’d written to a group of people.

One of the men kept interrupting her.

Read more on MANSPLAINING…

REMEMBER ADVERTISING?

 

Ed McCabe wrote ads, he sold things.

In the days before planners, when creatives could think.

He worked out what the product was, what the market was, what the problem was, and he solved it.

Read more on REMEMBER ADVERTISING?…

THE REAL, REAL MEDIA

In 2001 the twin towers collapsed.

What was the effect on the average person?

Not the publicised shock, anger, and grief that the entire nation felt.

How did it affect the behaviour of the individual?

Read more on THE REAL, REAL MEDIA…

ADVERTISING DOESN’T WORK LIKE WE THINK IT WORKS

 

Recently I spent an afternoon with one of my heroes, Ed McCabe.

Ed was, after Bill Bernbach, one of the most influential advertising people in New York.

Bill Bernbach introduced charming, intelligent advertising.

Read more on ADVERTISING DOESN’T WORK LIKE WE THINK IT WORKS…

DON’T GO WITH THE FLOW

 

It doesn’t happen every time we’re stopped at the traffic lights.

But it happens often enough.

My wife is driving, so she has her foot on the brake.

We’re talking, but I’m watching the traffic lights.

Read more on DON’T GO WITH THE FLOW…

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