Advertising is now taught as an academic subject.
It’s a sub-set of marketing.
So you can get a degree in marketing and one of your modules will be advertising.
You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.
Read more on ACADEMIC ADVERTISING…
In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.
She was explaining a book she’d written to a group of people.
One of the men kept interrupting her.
Read more on MANSPLAINING…
Ed McCabe wrote ads, he sold things.
In the days before planners, when creatives could think.
He worked out what the product was, what the market was, what the problem was, and he solved it.
Read more on REMEMBER ADVERTISING?…
In 2001 the twin towers collapsed.
What was the effect on the average person?
Not the publicised shock, anger, and grief that the entire nation felt.
How did it affect the behaviour of the individual?
Read more on THE REAL, REAL MEDIA…
Recently I spent an afternoon with one of my heroes, Ed McCabe.
Ed was, after Bill Bernbach, one of the most influential advertising people in New York.
Bill Bernbach introduced charming, intelligent advertising.
Read more on ADVERTISING DOESN’T WORK LIKE WE THINK IT WORKS…
It doesn’t happen every time we’re stopped at the traffic lights.
But it happens often enough.
My wife is driving, so she has her foot on the brake.
We’re talking, but I’m watching the traffic lights.
Read more on DON’T GO WITH THE FLOW…
Barry Hearn was one of the youngest people ever to become a Fellow of the Institute of Chartered Accountants.
But Barry Hearn was from east London.
So that added something else to his ability with numbers.
Read more on NOT JUST ANOTHER BEAN-COUNTER…
Florence Nightingale was born in 1820.
At that time women weren’t allowed to go to university.
It would be a waste, their job was to marry and look after their husband and children.
Read more on THE LADY WITH THE CHART…
One day at GGT I opened a letter.
It was on very stylish notepaper and it was from David Abbott.
David said he was running a spread in Campaign that week featuring my name in the headline, and he hoped I didn’t mind.
Read more on I WISH…
My favourite David Abbott story is about the Economist campaign.
Actually, the Economist campaign we all remember was the third one Abbott Mead Vickers did.
The first was a TV ad featuring an animated head that opened up and things went into it.
Read more on WRITER WITH A CAP W…