MAKE FEAR YOUR FRIEND

 

In 2006 Apple’s revenues were $19 billion.

The iPod alone was $7.7 billion of that, it had 90% of the personal music-player market.

Things were looking good.

So why did Steve Jobs wake up in a sweat?

Read more on MAKE FEAR YOUR FRIEND…

FIRST DO NO HARM

 

Marc Koska is not a doctor, yet he’s saved nine million lives.

How did he do that?

He did it by preventing doctors doing what they see as their job.

Read more on FIRST DO NO HARM…

TWO MINUSES CAN MAKE A PLUS

 

Every year two million stray dogs are put to death in the USA.

They are taken to shelters to see if anyone wants them.

Hardly anyone does of course.

They’re dirty, often diseased, undomesticated.

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A KERNEL OF TRUTH

 

Harland David Sanders was born in Indiana in 1890.

In 1903 he got a job painting horse-drawn carriages.

In 1904 he became a farm hand.

In 1905 a streetcar conductor.

Read more on A KERNEL OF TRUTH…

WE DON’T WANT WHAT’S GOOD FOR US

 

 

Henry George was an enlightened economist.

Martin Luther King, Albert Einstein, Franklin D. Roosevelt, George Bernard Shaw, and Leo Tolstoy have quoted him.

He proposed a third way, between capitalism and communism.

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THE NAKED TRUTH

 

There seem to be two main opinions on The Sun’s page 3.

One is that it demeans women by showing attractive young females posing naked.

The other is that it’s free speech: if you don’t like it don’t buy the paper.

Read more on THE NAKED TRUTH…

WHAT DO MARKETING EXPERTS DO?

 

 

1993 was the year ‘the brand’ died.

At least that’s what all the marketing experts thought.

Investors wiped $13.4 billion off Philip Morris shares, because they owned the most profitable brand in the world.

Read more on WHAT DO MARKETING EXPERTS DO?…

ON THE OTHER HAND

 

 

Joe Stegner had often been asked to make recommendations to the board on profitability.

There are usually two ways to increase profitability: raise income or cut costs.

Joe Stegner worked with numbers.

Read more on ON THE OTHER HAND…

ALWAYS QUESTION THE QUESTION

 

Dr. Tina Seelig is a professor at Stanford University.

David Williams pointed me to an article about her in Psychology Today.

Her course is on ‘Creativity, Innovation, and Entrepreneurship’.

She gave her class a project as follows:

Read more on ALWAYS QUESTION THE QUESTION…

LIFE’S A PITCH

 

 

Paul Smith was a producer, he made programmes for television.

At least he did when he could sell them.

He’d been trying to sell a particular idea for two years.

Read more on LIFE’S A PITCH…

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