As a boy, Richard Feynman and his father used to go for walks in the woods.
One day he went with a friend instead, they saw a bird on a tree.
Read more on THINKING LIKE A PARROT…
Mary Miller, a 35-year-old blonde, went up to the 8th floor of the Genesee hotel, opened a window and climbed onto the ledge.
She sat on the ledge.
A crowd gathered and when the police arrived, everyone assumed theyâ€™d talk her down.
Read more on JUMPING TO CONCLUSIONS…
On May 8th 1945 Germany surrendered.
Japan was still fighting so World War Two wasnâ€™t over.
But with the war still in progress, Britain held an election.
Everyone would vote whether Winston Churchill should stay as Prime Minister.
Read more on OUTSIDE THE BUBBLE…
Nate Bolt is Research Manager at Facebook.
He says he learned a great lesson at college about the use and the mis-use of data.
Nateâ€™s class was in the â€˜Distributed Cognition Human Computer Interaction Laboratory, Department of Cognitive Scienceâ€™.
Read more on BIG DATA v SMART DATA…
In 1963, Kit Lambert was a posh young chap making films.
He was particularly taken with French New Wave cinema.
He wanted to make films like that.
Films that werenâ€™t just a dull, plodding, straight-line narrative.
Read more on BE DANGEROUS…
Potholes are a real drag for motorists, they ruin your tyres and your suspension.
For pedestrians they fill up with rainwater, so you get splashed.
But probably worst of all is for cyclists.
Read more on ADVERTISING IS BOLLOCKS…
Politicians have been in a rush to use marketing.
They know marketing sells things.
They want to win an election, which is the same as selling something.
But where this logic falls down is not all marketing is good marketing.
Read more on STONE DAFT…
When I was young, doctors recommended protein powder for OAPs.
Old people often forgot to eat, and so they missed meals.
Protein powder helped stop them wasting away.
So protein powder was for old people.
Read more on ARE YOU MARKETING READY?…
For most of us this famous picture represents the two sides of Britain.
On the one side, inherited wealth, enormous privilege, and smugness.
On the other side, the rest of us: a mixture of curiosity and envy.
Read more on HOW THE MIND SEES WHAT IT SEES…
Iâ€™ve just seen the freshest piece of advertising Iâ€™ve seen in years.
But it wasnâ€™t advertising.
At least not in the sense the new media gurus mean: mobile-optimised, content-curation, storytelling, native advertising, big data, multi-screen experience, video-play platform.
Read more on GREAT ADVERTISING ISN’T JUST GIMMICKS…