In 2012, Emma Sulkowicz was raped in New York.
But not on the streets of Harlem.
She was raped in her bed, in her bedroom, in her dormitory, in her university.
Read more on STUDENTS ARE CUSTOMERS…
In 1957 Dove soap started advertising for the first time.
They ran a press ad with a woman luxuriating in a bathful of bubbles.
The headline said HEAD OVER HEELS IN DOVE.
Read more on GIVE ‘EM THE OLD SOFT SOAP…
Filtered cigarettes were originally only for women.
Men smoked masculine, unfiltered cigarettes.
The thinking was that men could take tobacco straight, but it would be too strong for frail women.
Read more on ADVERTISING IS JUST COWBOYS…
When Andrew Bastawrous was a little boy, he was failing most of his classes at school.
Then one day he had an eye test.
The optician found that he couldn’t see the blackboard properly.
Read more on THE DIFFERENCE BETWEEN LOOKING AND SEEING…
A J Lovewins was living on the streets of Seattle for five years.
He managed to get off the streets by helping run a soup kitchen.
For people, like himself, who just needed a break.
Read more on PURPOSE BEYOND PROFIT…
In 1904, Amadeo Gianni spotted a gap in the market.
Many poor Sicilians seeking a new life had emigrated to America.
Some stayed in New York, but the poorer ones, the hard-working fishermen, wanted to escape the crime.
Read more on A BRAND TO BANK ON…
Have you ever wondered why Bank Holidays are called that?
After all, it isn’t only the banks that get a holiday.
So is it because the holidays started with the banks?
Read more on A ROSE, BY ANY OTHER NAME…
European farmers throw away three hundred million tons of fruit and vegetables a year.
There’s nothing wrong with them but they’re mis-shapen.
So the supermarkets won’t take them.
The supermarkets will only take perfect fruit and vegetables.
Read more on THROWING MONEY AWAY…
Advertising is now taught as an academic subject.
It’s a sub-set of marketing.
So you can get a degree in marketing and one of your modules will be advertising.
You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.
Read more on ACADEMIC ADVERTISING…
In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.
She was explaining a book she’d written to a group of people.
One of the men kept interrupting her.
Read more on MANSPLAINING…