THINKING LIKE A PARROT

As a boy, Richard Feynman and his father used to go for walks in the woods.

One day he went with a friend instead, they saw a bird on a tree.

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JUMPING TO CONCLUSIONS

Genesee Suicide

Mary Miller, a 35-year-old blonde, went up to the 8th floor of the Genesee hotel, opened a window and climbed onto the ledge.

She sat on the ledge.

A crowd gathered and when the police arrived, everyone assumed they’d talk her down.

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OUTSIDE THE BUBBLE

On May 8th 1945 Germany surrendered.

Japan was still fighting so World War Two wasn’t over.

But with the war still in progress, Britain held an election.

Everyone would vote whether Winston Churchill should stay as Prime Minister.

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BIG DATA v SMART DATA

Nate Bolt is Research Manager at Facebook.

He says he learned a great lesson at college about the use and the mis-use of data.

Nate’s class was in the ‘Distributed Cognition Human Computer Interaction Laboratory, Department of Cognitive Science’.

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BE DANGEROUS

In 1963, Kit Lambert was a posh young chap making films.

He was particularly taken with French New Wave cinema.

He wanted to make films like that.

Films that weren’t just a dull, plodding, straight-line narrative.

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ADVERTISING IS BOLLOCKS

Potholes are a real drag for motorists, they ruin your tyres and your suspension.

For pedestrians they fill up with rainwater, so you get splashed.

But probably worst of all is for cyclists.

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STONE DAFT

Politicians have been in a rush to use marketing.

They know marketing sells things.

They want to win an election, which is the same as selling something.

Fair enough.

But where this logic falls down is not all marketing is good marketing.

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ARE YOU MARKETING READY?

When I was young, doctors recommended protein powder for OAPs.

Old people often forgot to eat, and so they missed meals.

Protein powder helped stop them wasting away.

So protein powder was for old people.

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HOW THE MIND SEES WHAT IT SEES

Toffs and Toughs

For most of us this famous picture represents the two sides of Britain.

On the one side, inherited wealth, enormous privilege, and smugness.

On the other side, the rest of us: a mixture of curiosity and envy.

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GREAT ADVERTISING ISN’T JUST GIMMICKS

I’ve just seen the freshest piece of advertising I’ve seen in years.

But it wasn’t advertising.

At least not in the sense the new media gurus mean: mobile-optimised, content-curation, storytelling, native advertising, big data, multi-screen experience, video-play platform.

Read more on GREAT ADVERTISING ISN’T JUST GIMMICKS…

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