Daily Archives: January 15, 2013

AD FIRST, BRIEF SECOND

When I first met Graham Bednash he was a young account man.
He’d just left Lowe Howard Spinks to work at GGT.
He came into my office and asked me to read a brief he’d written.
I said “I’m the creative director, why would I want to read your brief?”
He said “Because it’s about to go into the creative department.”
I said “Okay, put it into the department and I’ll see the work when it comes out.”
Je said “But you won’t know if my brief’s any good.”
I said “Yes I will, by the work that comes out.”
He said “But what if the work’s not right?”
I said “Well then I’ll look at the brief.”

 

Read more on AD FIRST, BRIEF SECOND…

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Project Director - Digital Agency £65K Source £60000 - £65000 per annum, London