At Slapton Sands in 1944, the allies were rehearsing for D-day.
They had 10 landing craft full of men, protected by two small, elderly warships.
But they didn’t bother meeting beforehand to check they were all on the same radio frequency.
So that night, one of the warships had to turn back, but they couldn’t tell the 10 landing craft.
Then, German E boats began attacking, but the landing craft couldn’t tell each other.
By the morning three landing craft had been sunk and a thousand men were dead.
And this wasn’t the real thing remember, just a rehearsal.
You know what the real problem was?
Follow Dave Trott on Twitter – He’s the Chairman of The Gate London
TagsAdvertising Alfred North Whitehead Aristotle art directors Birkenstocks BMP BMP DDB Brooklyn Buddy Holly Budweiser Cadbury Cargo Cult Castrol Chris Powell Conservative Party copywriters Crème Eggs D&AD Dave Morris David Batterby DVLA Edward de Bono First World War Google Gorilla HHCL ice people India Jeremy Sinclair Jewish John Lennon JWT Kenwood House Labour Party Lao Tzu Louis Farrakhan LWT Madsen Pirie Mike Gold Milton new media Northern Europe Ogilvy Pabst Twitter
No users found.