Monthly Archives: December 2012

THE NUMBERS AREN’T ALWAYS RIGHT

In 1917, Britain was just six weeks away from starving to death.
We have the same population as France, but only half the landmass.
So we can’t grow enough to feed ourselves.
Which means most of what we eat must be imported.
And Germany had worked out that the best way to win World War One was to cut Britain’s jugular.
The constant supply of food from the USA and Canada.
And the most efficient way to do that was with U boats.

 

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IDENTIFY THE RIGHT PROBLEM

NAB is one of the big four banks in Australia.
Over two years they tried everything to separate themselves off from the other three banks, in the public’s mind.
They tried to make consumers’ lives easier.
They increased their numbers of ATMs.
They abolished the limit for going overdrawn.
They offered SMS payment reminders.
They abolished monthly fees.
They made opening hours longer.

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LACK OF COMMUNICATION

At Slapton Sands in 1944, the allies were rehearsing for D-day.
They had 10 landing craft full of men, protected by two small, elderly warships.
But they didn’t bother meeting beforehand to check they were all on the same radio frequency.
So that night, one of the warships had to turn back, but they couldn’t tell the 10 landing craft.
Then, German E boats began attacking, but the landing craft couldn’t tell each other.
By the morning three landing craft had been sunk and a thousand men were dead.
And this wasn’t the real thing remember, just a rehearsal.
You know what the real problem was?

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Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Innovation Manager Ball & Hoolahan £75,000 per annum,