The other day I was sitting opposite two blokes on the tube.
They were obviously workmates.
Both in their late twenties, both manual workers, one white, one black, one reading The Sun, one reading The Mirror.
After a while they finished reading their papers.
So they swapped papers and carried on reading.
I thought, hang on, that’s not how it’s supposed to work.
The Sun and The Mirror are completely different reader profiles.
The Sun is right wing, downmarket, Essex man, interested only in lewd jokes, big tits, material wealth, hanging’s-too-good-for-‘em, and ban immigrants.
Follow Dave Trott on Twitter – founded GGT, BST, WTCS & CST. He’s the author of Predatory Thinking
TagsAdvertising Alfred North Whitehead Aristotle art directors Birkenstocks BMP BMP DDB Brooklyn Buddy Holly Budweiser Cadbury Cargo Cult Castrol Chris Powell Conservative Party copywriters Crème Eggs D&AD Dave Morris David Batterby DVLA Edward de Bono First World War Google Gorilla HHCL ice people India Jeremy Sinclair Jewish John Lennon JWT Kenwood House Labour Party Lao Tzu Louis Farrakhan LWT Madsen Pirie Mike Gold Milton new media Northern Europe Ogilvy Pabst Twitter
No users found.