Daily Archives: September 4, 2012


Lego sells bricks.
That’s what they make, that’s their product.
The original concept was the little bricks fitted together, and could be taken apart, easily.
So a child could build anything they could imagine.
But of course they couldn’t.
Not complicated things.
Children could only assemble very basic things out of Lego.
When they’d finished, it was all taken apart and the bricks were put back in the box.
What children didn’t do was design complicated projects to build.
Because designing wasn’t play, it was work.

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