Daily Archives: July 31, 2012


Last week I saw Maurice Saatchi misquoted in Campaign again.

It was the same misquote as always.

And that’s a shame, because this time I saw him misquoted by someone I respect.

Someone who should know better.

But people find it easier to jump on the bandwagon and use the misquote rather than the real one.

In fact I don’t think anyone even remembers the original quote.

The misquote has taken over as the truth.


The misquote is as follows:

“It’s not enough for us to win, someone else has to lose.”

That portrays Maurice Saatchi as caring only about crushing the opposition.

If it was true, it’s a quote from an arrogant, vindictive person.

But it isn’t true.

I don’t know if Maurice Saatchi is a nasty person or not, but I do know he’s smarter than that.

He cares about winning. Read more on CHANGE THE QUOTE TO FIT…

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Group Account Director - Pharmaceuticals Gabriele Skelton £80000 - £85000 per annum, London