Last week I saw Maurice Saatchi misquoted in Campaign again.

It was the same misquote as always.

And that’s a shame, because this time I saw him misquoted by someone I respect.

Someone who should know better.

But people find it easier to jump on the bandwagon and use the misquote rather than the real one.

In fact I don’t think anyone even remembers the original quote.

The misquote has taken over as the truth.

The misquote is as follows:

“It’s not enough for us to win, someone else has to lose.”

That portrays Maurice Saatchi as caring only about crushing the opposition.

If it was true, it’s a quote from an arrogant, vindictive person.

But it isn’t true.

I don’t know if Maurice Saatchi is a nasty person or not, but I do know he’s smarter than that.

He cares about winning. Read more »