Last week I saw Maurice Saatchi misquoted in Campaign again.
It was the same misquote as always.
And that’s a shame, because this time I saw him misquoted by someone I respect.
Someone who should know better.
But people find it easier to jump on the bandwagon and use the misquote rather than the real one.
In fact I don’t think anyone even remembers the original quote.
The misquote has taken over as the truth.
The misquote is as follows:
“It’s not enough for us to win, someone else has to lose.”
That portrays Maurice Saatchi as caring only about crushing the opposition.
If it was true, it’s a quote from an arrogant, vindictive person.
But it isn’t true.
I don’t know if Maurice Saatchi is a nasty person or not, but I do know he’s smarter than that.
He cares about winning. Read more on CHANGE THE QUOTE TO FIT…