Monthly Archives: January 2012

PITCHING IS LIKE MATING RABBITS

Apparently, to successfully mate rabbits, you have to take the male to the female.
If you take the female to the male, it has a lower chance of working.
This is because she’s stressed.
She’s been taken out of her own nice warm hutch.
Transported in a dark, moving basket.
Taken out again, and placed in strange surroundings.
A hutch that clearly belongs to someone else.
That smells of different rabbit smells.
She doesn’t recognise anything, everything is unfamiliar.
So she can’t relax. Read more on PITCHING IS LIKE MATING RABBITS…

THE HILTON THEORY OF ADVERTISING

It used to be, when you stayed in a Hilton hotel, you didn’t know which country you were in.
Because all Hilton hotels were the same. Read more on THE HILTON THEORY OF ADVERTISING…

DO ONE JOB PROPERLY

I recently watched Matt Damon on ‘Inside The Actors’ Studio’.
He’s smarter than I was expecting. Read more on DO ONE JOB PROPERLY…

LIVING IN BETA

The Harrier was designed as a VTOL aircraft.
Short for Vertical Take Off & Landing: a jump jet.
Everyone in the world had tried to make a VTOL aircraft.
No one could make it work. Read more on LIVING IN BETA…

WHAT’S WANTED v WHAT’S NEEDED

After leaving Apple, Steve Jobs founded a company called NeXT.
Jobs said it normally took 10 years and millions of dollars to establish a company’s brand and logo.
But he didn’t want to wait, he wanted it to happen straight away. Read more on WHAT’S WANTED v WHAT’S NEEDED…

Campaign Jobs