Sun people v ice people
Louis Farrakhan is an American black militant. He said something I found very interesting. He said the world was divided into two kinds of people. Sun people and Ice people. Now by that he meant black (for sun) and white (for ice).
I donâ€™t agree with that part. But if we take the racism out of it, and just look at the way climate and racial memory affect personality traits I think itâ€™s very interesting.
Just look within one race, take white Europeans. Now look where theyâ€™ve lived for generations and generations. Contrast the Nordic types (ice people) with the Mediterranean types (sun people). See how the climate affects their characters.
In southern Europe the climate is warm and welcoming. There is plentiful food just growing outdoors. You could sleep outdoors all year round if you wanted.
So thereâ€™s nothing to do except enjoy the finer things in life, the added value items. The things that, in themselves, arenâ€™t necessary for survival, but make life nicer. Painting, sculpture, music, fashion, the decorative arts, good food, lovemaking, all the right brain sensory activities.
Now take the Northern Europeans. The climate doesnâ€™t want you there. Itâ€™s cold and miserable. You need to be protected from the very environment youâ€™re living in. If you donâ€™t spend all summer preparing for the winter, you wonâ€™t get through it.
So thereâ€™s no time for the finer things in life. Everything has to be functional. Gathering food, shelter, and fuel for the long cold months ahead. Concentrating on protection from the hostile climate.
Thatâ€™s why northern European cars work in conditions that would kill a southern European car. Ferrari and Lamborghini are beautiful, sensuous, delicate pieces of automotive art. Volkswagen, Mercedes, Volvo arenâ€™t.
Those cars donâ€™t look beautiful, theyâ€™re not exhilarating. Because when theyâ€™re covered in snow and you turn the key, they have to start. The Italian cars donâ€™t.
German food fills a function, Italian food is delicious. German architecture is strong and powerful. Italian architecture is delicate and beautiful. Scandinavian design is clean and minimal. Italian design is playful and over-elaborate.
You can always find exceptions to any rule of course. But, by and large, northern Europeans are better at war,
Southern Europeans are better at art. Northern Europeans are better at function. Southern Europeans are better at form.
Sun people can enjoy life today, they know the futureâ€™s safe, the climate isnâ€™t trying to kill them, letâ€™s have fun.
Ice people have to concentrate on logic, and making sure all the bases are covered, because they know mistakes will be punished.
Ice people are left brain. Sun people are right brain. Which is why most art directors are more like sun-people.
And most copywriters are more like ice-people.
And why Northern Europeans are better at product. And Southern Europeans are better at brand.